Wishfull thinking.
Some of us out there are starting to hear the worst of the financial crisis is behind us, that the markets are showing signs of positive growth (as opposed to the unbelievably stupid "negative growth" - honestly, I mean... "negative growth"...).
Rubbish.
Judging by the higly predictive nature of the research found on this site, this simply is rubbish. Costs have gone down, coffee beans have become an endangered species. The cutlery has been sold by hungry middle managers hours before corporate death. The corporate world is being taken over by camera-equipped hot-water vending machines that report how time and resources are being wasted.
Things are really not looking that good at all. Read your coffee.
Solvay
Tool: UnidentifiableTaste: Hot water
Temperature: Tepid
Tumbler: Plastic (of course)
Comment: A company that makes 5.2 billion EUR selling off its most profitable business unit can surely dig deep in its pockets to find the cash to offer its distinguished guests a decent cup of coffee. No. It'll promote its plastics (disposable cups), and minimise its environmental impact by not heating the water.
This must be the tip of the cost-cutting iceberg.
BKCP
Tool: Espresso-Style Vending Machine
Taste: Nescafé
Temperature: Hot
Tumbler: Plastic, throw-away
Comment: How can a no-frills bank earn even more money other than serving Nescafé in plastic throw-away cups? Obvious. Asking you to serve yourself whilst the meeting room gets prepared.
I'm getting desperate. Signs are out there. Read on the next post.
WinBooks
Tool: Probably an electric boiler
Taste: Nescafé
Temperature: Tepid
Tumbler: Plastic, throw-away
Comment: Well of course accountants cut costs! I bet their software can tell you the price & value of a simple cup of coffee: not much... here, anyway. Wouldn't recommend a meeting there for a even decent coffee. Ah well... can't wait for this second meeting at Mary's Corner (who probably don't run their accounting under WinBooks).
Marie's Corner
Tool: Unidentified (N)espresso machine
Taste: Excellent
Temperature: Excellent
Tumbler: Design, thick walled, yet designy
Comment: ... but what else would you expect from a company that designs and hand-manufactures top-notch quality furniture? Anything else would have been... well... substandard. If you're about to spend €5,326 on a sofa, they're willing to take you pretty seriously. Definitely a recommended stop for the casual coffee-loving furniture-lover.
Cenelec
Tool: Vending style machine
Taste: Average - some might say "standard"
Temperature: Tepid (but then again, the meeting room maybe a fair walk away from the coffee machine)
Tumbler: Very classical china
Comment:
As an organisation busy standardising the world we live in, you're entitled to... well, standard coffee. Which is what you get. Frothy not from true Tool pressure, frothy from the a bubbler nozzle that achieves a pleasing creamy appearence, but disappointing espresso expression. Not my cuppa'
The Crew Communication
Tool: Most likely "the cube"
Taste: Nespresso
Temperature: Good
Tumbler: Designy Ikea china
Comment:
Honestly, you wouldn't expect anything less in an advertising agency, would you?
Think of it, it seems Nespresso is becoming the Coffee-World Apple: trendy, expensive, (supposedly) different... yet unbeatable.
I'm strong and b(l)ack!
The big sleep hit me. Two years ago. And, yep, it took serious coffee drinking to wake up, but I'm back.
Hang around your virtual coffee machine to find out how "maple syrup double latte macchiato's with a sprinkle of cinnamon" have changed the face of the corporate world. Or haven't.
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