Devil lies in details. I believe the most underrated yet probably most informative communication tool companies have is the coffee they serve. Think about it. Has the coffee been ready for hours, or has it been prepared for you? Is it quality arabica espresso or your plain drip coffee robusta? Are we cutting costs with cheap plastic cups, or using thick-walled heat-keeping china cups? Corporate coffee will never taste the same again...
The Crew Communication
Tool: Most likely "the cube"
Taste: Nespresso
Temperature: Good
Tumbler: Designy Ikea china
Comment:
Honestly, you wouldn't expect anything less in an advertising agency, would you?
Think of it, it seems Nespresso is becoming the Coffee-World Apple: trendy, expensive, (supposedly) different... yet unbeatable.