Devil lies in details. I believe the most underrated yet probably most informative communication tool companies have is the coffee they serve. Think about it. Has the coffee been ready for hours, or has it been prepared for you? Is it quality arabica espresso or your plain drip coffee robusta? Are we cutting costs with cheap plastic cups, or using thick-walled heat-keeping china cups? Corporate coffee will never taste the same again...
BKCP
Tool: Espresso-Style Vending Machine
Taste: Nescafé
Temperature: Hot
Tumbler: Plastic, throw-away
Comment: How can a no-frills bank earn even more money other than serving Nescafé in plastic throw-away cups? Obvious. Asking you to serve yourself whilst the meeting room gets prepared.
I'm getting desperate. Signs are out there. Read on the next post.