I think Patrice has lost it. But if you think you're on his side, and your knowledge of french is almost as reasonable as is his of coffe, check this out: temperature ;-)
Devil lies in details. I believe the most underrated yet probably most informative communication tool companies have is the coffee they serve. Think about it. Has the coffee been ready for hours, or has it been prepared for you? Is it quality arabica espresso or your plain drip coffee robusta? Are we cutting costs with cheap plastic cups, or using thick-walled heat-keeping china cups? Corporate coffee will never taste the same again...
Showing posts with label media. Show all posts
Showing posts with label media. Show all posts
Katodix - the return
I told you this guy was out of his mind. The minute I had published the enthusiastic post about his company's coffee, he emailed me an outraged comment about what I would normally consider minute details. Not to him. The temperature depends on a number of parameters ranging from the type of machine, the type of coffee, the type of roast, the quantity served, the quantity of coffee (not the same!), the speed at which the cup might be filled. Interesting concepts were mentioned such as temperature surfing.
Katodix

Tool: Lelit PL042EM classic style with integrated coffee grinder
Taste: Hey, we're talking instant ground Maragogype here, man!
Temperature: 93°c - dropped to 90°c during the process
Tumbler: Thick-walled super small china
Comment: This guy is clearly nuts, or in the wrong business. I mean, any Director of Photography would focus (no pun intended) on what your cup looks like. Getting the lights right. Patrice, Katodix's CEO (Chief Espresso Officer) is a stakhanovite of the espresso. He probably graduated from some remote italian MBA (Master in Barrista - Advanced) with honours. Yet Patrice remains humble. You'd probably have to torture him (by serving him Winbooks' coffee, e.g.) before he admits having been a consultant for Pavoni's 1905 PC16 relaunch. I guess this is going to be the one others are judged by.
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