Devil lies in details. I believe the most underrated yet probably most informative communication tool companies have is the coffee they serve. Think about it. Has the coffee been ready for hours, or has it been prepared for you? Is it quality arabica espresso or your plain drip coffee robusta? Are we cutting costs with cheap plastic cups, or using thick-walled heat-keeping china cups? Corporate coffee will never taste the same again...
WinBooks
Tool: Probably an electric boiler
Taste: Nescafé
Temperature: Tepid
Tumbler: Plastic, throw-away
Comment: Well of course accountants cut costs! I bet their software can tell you the price & value of a simple cup of coffee: not much... here, anyway. Wouldn't recommend a meeting there for a even decent coffee. Ah well... can't wait for this second meeting at Mary's Corner (who probably don't run their accounting under WinBooks).
Marie's Corner
Tool: Unidentified (N)espresso machine
Taste: Excellent
Temperature: Excellent
Tumbler: Design, thick walled, yet designy
Comment: ... but what else would you expect from a company that designs and hand-manufactures top-notch quality furniture? Anything else would have been... well... substandard. If you're about to spend €5,326 on a sofa, they're willing to take you pretty seriously. Definitely a recommended stop for the casual coffee-loving furniture-lover.
Cenelec
Tool: Vending style machine
Taste: Average - some might say "standard"
Temperature: Tepid (but then again, the meeting room maybe a fair walk away from the coffee machine)
Tumbler: Very classical china
Comment:
As an organisation busy standardising the world we live in, you're entitled to... well, standard coffee. Which is what you get. Frothy not from true Tool pressure, frothy from the a bubbler nozzle that achieves a pleasing creamy appearence, but disappointing espresso expression. Not my cuppa'
The Crew Communication
Tool: Most likely "the cube"
Taste: Nespresso
Temperature: Good
Tumbler: Designy Ikea china
Comment:
Honestly, you wouldn't expect anything less in an advertising agency, would you?
Think of it, it seems Nespresso is becoming the Coffee-World Apple: trendy, expensive, (supposedly) different... yet unbeatable.
I'm strong and b(l)ack!
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