Devil lies in details. I believe the most underrated yet probably most informative communication tool companies have is the coffee they serve. Think about it. Has the coffee been ready for hours, or has it been prepared for you? Is it quality arabica espresso or your plain drip coffee robusta? Are we cutting costs with cheap plastic cups, or using thick-walled heat-keeping china cups? Corporate coffee will never taste the same again...
(Coffee News Network)
I am happy to announce today, on April the 5th, 2012, the editorial committee has doubled, hiring one full-time professional barista critique. Welcome on board!